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5 Reasons Why Real Estate Needs Meta Ads

Jan 12, 2025 Digimarcy Team Meta Ads
5 Reasons Why Real Estate Needs Meta Ads

Are you a builder or broker in Greater Noida relying only on 99acres and MagicBricks? The market has changed. Today, the best Real Estate Leads come from where people spend their time: Facebook and Instagram.

Table of Contents

1. Why Portals (99acres/MagicBricks) are Not Enough?

On property portals, one lead is shared with 10 different agents. The moment you call the client, they say, "I have already received 5 calls."

With Meta Ads (Facebook & Instagram), the lead is exclusive to YOU. No competition.

2. Precise Targeting in Greater Noida

Meta allows you to target people based on behavior, not just keywords. We can target:

  • People interested in "Luxury Property" or "Investment".
  • Locations like Noida Extension, Yamuna Expressway, or Jewar Airport.
  • High Net-worth Individuals (HNIs) using iPhone devices.

3. Visual Appeal (Reels & Walkthroughs)

Real estate is a visual business. You cannot sell a luxury flat with just text.

  • Instagram Reels: Show a 30-second walkthrough of the sample flat.
  • Carousel Ads: Show floor plans, amenities, and location maps in one ad.

4. Cost-Effective Leads (Low CPL)

Platform Cost Per Lead (Approx) Exclusivity
Google Ads ₹300 - ₹800 High
Property Portals Subscription Based Low (Shared Lead)
Meta Ads ₹80 - ₹250 100% Exclusive

5. Instant Lead Generation Forms

We use Facebook's "Instant Forms" where user details (Name, Number, Email) are pre-filled. This ensures you get correct numbers and OTP verified leads.

Pro Tip: Always call the lead within 5 minutes of generation. The conversion rate drops by 80% after 1 hour.

Conclusion

Stop fighting for shared leads. Start your own Meta Ads campaign today and fill your pipeline with serious buyers.

Need Real Estate Leads?

We specialize in generating leads for Plots, Flats, and Commercial projects in Greater Noida.

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